You vs Other Auto Dealers
The "You vs Other Auto Dealers" section compares your dealership's performance with other auto dealerships in your country. Each card in this section is divided into two parts:
- The top part displays data from your dealership.
- The lower part shows benchmarks for the same metrics in the auto dealership industry within your country.
For example, if your dealership collects 30 new leads in a month, the New Leads card will compare this count with the industry benchmark, say 35, helping you understand how your performance aligns with industry standards.
New Leads
The New Leads card displays the total number of new leads created within the selected date range. In the auto dealer industry, an average of 278 leads are created every month to achieve a higher success rate. This card compares your lead collection rate with this industry benchmark, helping you evaluate your dealership's performance in generating new leads.
Qualified Leads
A lead is considered qualified if it was created within the selected date range, has moved out of the New stage, and has not been moved to Junk or archived.
On average, dealerships with higher success rates qualify 114 leads a month. This card compares your lead qualification rate with this industry benchmark to help you gauge your performance.
Won or Matured
Won or Matured Leads are leads that have been moved to the Won pipeline. In the vehicle dealership industry, a 16% conversion rate (16% of all leads) is considered the benchmark for success. This vehicled compares your lead conversion rate with this benchmark, helping you evaluate your dealership's performance in converting leads.
Lost Leads
Lost Leads are leads that have been moved to the Lost pipeline. In the competitive auto dealership industry, 86% of all leads are typically lost, which serves as the industry benchmark. This card compares your lead lost rate with this benchmark, providing insights into your dealership's ability to retain and convert leads.
Junk Leads
Junk Leads are leads that have been moved to the Junk stage. In the auto dealership industry, 59% is considered the highest benchmark for junk leads, depending on how leads are collected.
For example, some dealerships report higher junk leads from Facebook due to less targeted advertising, while others who create professional and engaging ads see fewer junk leads from the same platform. This benchmark represents the overall average of junk leads across the industry.
This card compares your dealership’s junk lead rate with this benchmark, helping you evaluate the effectiveness of your lead generation strategies.
Abandoned Leads
Abandoned Leads are leads that meet the following conditions:
- The lead is not archived.
- The lead is not in any of the Lost, Junk, or Won stages.
- The last activity on the lead occurred more than 5 days ago.
- No upcoming reminder is set for the lead, or the reminder time has already passed.
Having more abandoned leads indicates a lower maturity rate, while fewer abandoned leads suggest a higher maturity rate.
In the auto dealership industry, the average benchmark for abandoned leads is 31%, depending on the software used and the sales process.
For example:
- If the sales team is too busy, does not allocate sufficient time to nurture leads, or frequently switches between tasks and leads, it can result in a higher lead abandonment rate.
- Conversely, when a salesperson uses a good lead management software and focuses on a lead until the work is complete, the abandonment rate is significantly lower.
This card compares your lead abandonment rate with the 31% benchmark for the auto dealership industry, helping you identify areas for improvement in lead management and follow-up processes.
Abandoned Leads Drill
Followups Checkup Pie Chart
The Followups Checkup Pie Chart is part of the Abandoned Leads Drill and provides insights into the status of the last follow-up for leads that were abandoned. This chart categorizes leads based on their follow-up status, e.g. "With Reminders" indicates leads that had reminders set but were still abandoned and "Missed Follow-Ups" represents leads where scheduled follow-ups were missed.
This chart is helpful in identifying gaps in the follow-up process and assigning responsibility to the sales team members who abandoned these leads. It aids in improving accountability and ensuring better lead management practices.