Administration

The Bella Chat Agent Settings allow you to control how your AI assistant appears and engages with visitors on your dealership website. From this section, you can enable or disable the AI agent, customize its name, and define the nudge message used to proactively start conversations.

Note: These settings do not take effect for visitors who already have your dealership website open in their current session. For example, if you turn off the AI Chat Agent, it will be disabled immediately for new visitors. However, users who already have the website open will continue to see the AI Chat Agent for the duration of their current session. The updated settings will apply the next time they visit the website (typically after at least 20 minutes, once their session has expired).

Enable AI Chat Agent

This option is used to turn the Bella AI Chat Agent on or off. When enabled, Bella will actively monitor visitor behavior, engage users, and assist in converting them into leads. When disabled, the AI chat functionality will not be available on your website.

Agent Name

The Agent Name is the identity shown to visitors during greetings and conversations. Choosing the right name is important because it creates a sense of familiarity and comfort. A well-chosen name can make visitors feel they are interacting with someone who understands their region and language.

It is recommended to use a name that feels local and relatable to your audience. For example:

• India (General): Mohini, Sujata, Neha
• Punjab: Simran, Gurpreet, Harpreet
• Delhi / North India: Sujata, Anjali, Ritu
• Canada: Emily, Jessica, Ashley, Olivia
• USA: Sarah, Megan, Lauren, Chloe

A familiar name builds trust instantly. It also subtly signals to visitors that the AI agent can communicate comfortably in their language and context.

Nudge Text

The Nudge Text is a proactive message shown by Bella AI when it detects that a visitor has a higher buying intent. This message does not appear to every visitor. It is only triggered when the system determines that the user is actively exploring vehicles and may be interested in making a purchase.

The purpose of the nudge is to encourage the visitor to start a conversation. Once the visitor engages, Bella continues the conversation, understands requirements, and gradually collects contact details such as name and phone number so your sales team can follow up.

Your nudge message should be:

• Friendly and conversational
• Helpful and relevant to the visitor’s activity
• Lightly persuasive with a marketing tone
• Short and easy to read

Example:

Looking for something specific? I can help you find the right vehicle and share the best available offers.

Best Practices

• Use a local, familiar agent name to build trust
• Avoid generic or robotic-sounding names
• Keep nudge text short and engaging
• Focus on helping rather than selling aggressively
• Encourage conversation, not form filling

Important Note

Bella AI engages visitors only when there is meaningful intent. This ensures that conversations feel natural and relevant, improving both user experience and lead quality.