Abandoned Leads

Abandoned Leads are leads that meet the following conditions:

• The lead is not archived.
• The lead is not in any of the Lost, Junk, or Won stages.
• The last activity on the lead occurred more than 5 days ago.
• No upcoming reminder is set for the lead, or the reminder time has already passed.

Having more abandoned leads indicates a lower maturity rate, while fewer abandoned leads suggest a higher maturity rate.

In the auto dealership industry, the average benchmark for abandoned leads is 31%, depending on the software used and the sales process.

For example:

• If the sales team is too busy, does not allocate sufficient time to nurture leads, or frequently switches between tasks and leads, it can result in a higher lead abandonment rate.
• Conversely, when a salesperson uses a good lead management software and focuses on a lead until the work is complete, the abandonment rate is significantly lower.

This card compares your lead abandonment rate with the 31% benchmark for the auto dealership industry, helping you identify areas for improvement in lead management and follow-up processes.