Last Active

The Last Active column displays the date when a lead was last active. The system calculates this date by comparing the following:

• Lead Creation Date: The date when the lead was created.
• Last Activity Date: The date of the most recent activity associated with the lead.
• Last Note Date: The date of the most recent note, whether added directly to the lead or through an activity.

The most recent of these dates is used to determine the Last Active date, ensuring accurate tracking of lead engagement.