Abandoned Leads

Abandoned Leads are leads that meet the following conditions:

The lead is not archived.
The lead is not in any of the Lost, Junk, or Won stages.
The last activity on the lead occurred more than 5 days ago.
No upcoming reminder is set for the lead, or the reminder time has already passed.

Having more abandoned leads indicates a lower maturity rate, while fewer abandoned leads suggest a higher maturity rate.

In the auto dealership industry, the average benchmark for abandoned leads is 31%, depending on the software used and the sales process.

For example:

If the sales team is too busy, does not allocate sufficient time to nurture leads, or frequently switches between tasks and leads, it can result in a higher lead abandonment rate.
Conversely, when a salesperson uses a good lead management software and focuses on a lead until the work is complete, the abandonment rate is significantly lower.

This card compares your lead abandonment rate with the 31% benchmark for the auto dealership industry, helping you identify areas for improvement in lead management and follow-up processes.

Abandoned Leads Drill

Followups Checkup Pie Chart

The Followups Checkup Pie Chart is part of the Abandoned Leads Drill and provides insights into the status of the last follow-up for leads that were abandoned. This chart categorizes leads based on their follow-up status, e.g. "With Reminders" indicates leads that had reminders set but were still abandoned and "Missed Follow-Ups" represents leads where scheduled follow-ups were missed.

This chart is helpful in identifying gaps in the follow-up process and assigning responsibility to the sales team members who abandoned these leads. It aids in improving accountability and ensuring better lead management practices.