Web Offers – Automated Intent-Based Offers for Your Auto Dealership Website

To create a Web Offer navigate to Marketing section in the navigation side bar and click on the Web Offers link. This will open the Web Offers page. To create new web offer, click on the "Add New" button at the top right side on the header bar. If you are unable to find the link then you can always ask Bella, it will give you the direct link.

The Offer Scope setting determines where and how an offer is presented to your website visitors. When set to For Bella Chat Agent Only, the offer will not be visible anywhere on your website. It will be exclusively controlled by Bella AI, which decides when to present the offer during a conversation based on user intent and context. This is useful for personalized, conversational selling. When set to Website and Bella Chat Agent, the offer becomes available to both systems. In this case, your website’s intent tracking can display the offer directly on relevant pages, and Bella AI can also present the same offer during chat interactions. This ensures maximum visibility and increases the chances of conversion through both passive browsing and active conversation.

Offer Name is your internal identifier for the Web Offer inside Dealersip. This name is not displayed on your auto dealership website and is used only for management, reporting, and tracking purposes within the system.

You may enter any descriptive name that helps you easily recognize the purpose of the offer. For example, you may name it “February Clearance Campaign,” “High Margin SUV Push,” or “RC Verification Promo – Q1.”

Choose a clear and meaningful name so that when reviewing analytics, modifying offers, or managing multiple active campaigns, you can quickly identify the correct Web Offer.

Banner Headline: This text is displayed as the main heading in the website offer banner.

It should be clear, compelling, and concise, as it is the first element visitors notice when the offer appears.

The headline cannot exceed 120 characters to maintain a clean and professional layout and to avoid a crowded appearance on your car dealership website.

Banner Text: This is the main body content of the Website Offer banner. It explains the offer in more detail and supports the headline.

The banner text cannot exceed 280 characters to ensure readability and maintain a clean layout across desktop and mobile devices.

Both the Banner Headline and Banner Text are critical for capturing attention and keeping the visitor engaged. The message should be clear, benefit-focused, and action-oriented.

Example: “Reserve this vehicle today and get a complimentary Car Wash and detailed service inspection report. Limited-time dealership offer available only for serious buyers.”

Active: This dropdown allows you to control whether the Website Offer is currently live on your dealership website.

If you select No, the offer is deactivated and will stop being shown to new visitors. Please note that deactivation is not immediate for users who are already browsing your website. The offer may continue to appear for existing sessions and will fully stop showing once visitors return after approximately 25 to 30 minutes.

All Website Offers are automatically deactivated once their configured end date has expired. No manual action is required after the expiry period.

Page Scope: This is a critical setting that defines the type of Web Offer you are creating and where it will appear on your dealership website.

1. Global (All Pages): If you choose this option, the offer will be displayed throughout your auto dealership website. This includes the home page, inventory pages, search results, and vehicle detail pages. The exact placement depends on how your website developer has configured banner areas. If no custom placement is defined, Dealersip automatically displays the offer in the most suitable and conversion-friendly positions.

Please note that Global offers are not intent-based. They are shown consistently across the website regardless of visitor behavior or intent level.

2. Vehicle Detail Page Only (VDP): If you select this option, the offer will appear only on vehicle detail pages. VDP offer is intent based i.e. it is triggered as soon as buyer reaches the selected intent level. For this selection following additional configuration options will become available:

a. When to Show
b. Setting for Sold Vehicles
c. Apply To Selected Vehicles Only

Each of these options is explained in detail in the following sections of this document.

Overlapping Offers

Dealersip does not allow two active offers at the same time. If you create an offer where date range overlaps previous offer then Dealersip automatically chose the most suitable offer for your website. Similarly for VDP Website Offers, if a vehicle is part of more than one offers then it will automatically be removed from older active offers.

When to Show defines the visitor intent level at which your Web Offer is triggered. Dealersip continuously analyzes visitor behavior such as vehicle views, scroll depth, session activity, and contact interactions to determine purchase intent. Based on this level, your offer is displayed automatically.

1. Always
The offer is displayed to all visitors regardless of intent level. This option is best used for general dealership-wide messages, trust badges, seasonal promotions, or informational incentives that you want every visitor to see.

2. Low Purchase Intent
The offer is shown when the visitor demonstrates early buying signals. This level is useful for encouraging engagement from casual browsers who may still be comparing vehicles. A soft incentive such as “Free Vehicle History Report” or “Instant Price Breakdown” can help move them deeper into the sales funnel.

3. Moderate Purchase Intent
The offer is displayed when the visitor shows consistent engagement, such as multiple page views, repeat visits, or interaction with vehicle details. At this stage, the visitor is actively evaluating options. Offers like “Book a Free Test Drive” or “Unlock Special Financing Options” work well here.

4. Strong Purchase Intent
The offer is triggered when the visitor shows clear buying signals, such as returning multiple times, viewing specific vehicles repeatedly, or interacting with contact buttons. This is an ideal stage for limited-time discounts, trade-in bonuses, or dealership-exclusive offers designed to convert serious prospects.

5. Extreme Purchase Intent
The offer is shown when the visitor appears purchase-ready. Signals may include high heat score, repeated sessions within 24 hours, or contact actions like WhatsApp, phone, or email interaction. This level is best suited for high-conversion offers such as exclusive coupons, limited inventory alerts, or urgent closing incentives.

Choosing the correct trigger level ensures that your dealership website presents the right message at the right time without overwhelming visitors too early in their buying journey.

Setting for Sold Vehicle allows you to control whether a Vehicle Detail Page (VDP) offer should appear when a vehicle is marked as sold or out of stock on your dealership website.

This dropdown includes the following options:

1. Do Not Show if Vehicle Is Sold
If selected, the offer will not appear once the vehicle is marked as sold or unavailable. This option is recommended when your offer is directly tied to that specific vehicle, such as a price discount, bonus accessory package, or limited-time incentive. It prevents confusion and ensures visitors are not encouraged to inquire about inventory that is no longer available.

2. Show Even if Vehicle Is Sold
If selected, the offer will still appear on the Vehicle Detail Page even after the vehicle is marked as sold. This strategy can be used intentionally to capture high-intent traffic. For example, you may display an offer such as “Missed This One? Get Notified About Similar Vehicles” or “Reserve the Next Incoming Unit.” This approach helps convert disappointment into opportunity and keeps visitors engaged within your dealership sales funnel.

The correct selection depends on your dealership’s marketing strategy. If your goal is strict inventory accuracy, choose not to show the offer. If your goal is lead capture and retention, even after a vehicle is sold, allowing the offer to remain visible can help generate alternative sales opportunities.

Offer Start Date: This field defines the date and time when your Web Offer becomes active on your auto dealership website. The offer will not be visible to visitors before this scheduled start time, even if it is marked as Active. Use this option to plan upcoming promotions, limited-time discounts, or scheduled campaigns in advance.

Offer End Date: This field defines when the Web Offer stops being eligible for display. Once the end date and time are reached, the system automatically treats the offer as expired and it will no longer be shown to website visitors.

Important: Expired offers are automatically deactivated by the system. You do not need to manually turn them off. However, visitors who are already on your dealership website may continue to see the offer briefly due to session timing. The offer will stop appearing for new or returning visitors after the session refresh window.

All date validations are based on your dealership’s configured time zone to ensure accurate scheduling and campaign control.

Dealersip allows you to attach a coupon to your Website Offer in order to increase engagement and encourage action. Coupons can create urgency, improve lead conversion, and help your dealership track offer performance more effectively. Moreover, you can also track customers coming from your website to your dealership.

The behavior of the coupon depends on the Page Scope selected in the offer settings.

Global (All Pages) Offers:
For Global offers, a single coupon code is displayed to all eligible visitors. Every visitor who sees the offer will see the same coupon code.

Vehicle Detail Page (VDP) Offers:
For VDP offers, Dealersip can generate a unique coupon code for each visitor who reaches the configured intent trigger level. This creates a personalized experience and allows better tracking of high-intent visitors.

Coupon Dropdown Options

1. Use Unique Coupon Per Visitor:
If selected, Dealersip generates a unique coupon code automatically. For Global offers, the same code is displayed to all visitors. For VDP offers, each qualified visitor receives a different coupon code once they reach the required intent level.

2. Do Not Use Coupon:
If selected, no coupon code will be displayed with the offer. The banner will show only the headline, message, and call-to-action (if configured).

Coupons are designed to create measurable conversion opportunities and should be used strategically for high-intent visitors on your auto dealership website.

This option allows you to control whether the Web Offer applies to specific vehicles or to your entire inventory.

You may select one or multiple vehicles from the list. If one or more vehicles are selected, the offer will be shown only on those selected Vehicle Detail Pages (VDP).

If no vehicle is selected, the offer automatically applies to all vehicles in your inventory. In this case, the system treats the offer as applicable to every vehicle page.

This feature is particularly useful when:

• Promoting aging inventory
• Highlighting high-margin vehicles
• Running limited-time offers on specific stock units
• Testing performance on selected models

Please note that Dealersip automatically handles offer prioritization if multiple offers exist. Vehicle-specific offers take precedence over general VDP offers for the same vehicle.

Using this setting correctly helps you run targeted, inventory-driven campaigns on your car dealership website while maintaining full control over promotional visibility.