Dealersip Knowledge Base

Version 1.0.9458.15218  |  Last updated: 2025-11-21

Low Quality Leads

The software calculates lead quality on a scale of 10 points. The more information a lead has, the higher its quality score. Below is a simple explanation of how each input affects the lead quality score and why it is important:

1. Lead Description

If the lead description has more than 15 characters, the lead gets 2 points. A clear lead description is very important because:

  • It helps the sales team with follow-ups and marketing by providing essential details.
  • For example, if the description mentions the person's business or profession, any salesperson can use this information to follow up easily.
  • If the description is missing or incomplete, the team will not know how to handle the lead, and opportunities might be missed.

2. Interested In Models

When the models a lead is interested in are specified, the lead gets 1 point. This input is essential because:

  • Without this information, the lead becomes unclear, and the sales team will not know its purpose even if they have the vehicle available.
  • Specifying models ensures the lead is actionable and prevents unnecessary clutter in the system.

3. Notes

Adding detailed notes (more than 15 characters) adds 2 points to the quality score. Notes are useful because:

  • They allow any salesperson to handle the lead properly, even if the original salesperson is unavailable.
  • For instance, if the notes explain in detail what was discussed last time, another salesperson can prepare before contacting the lead and can talk on the same context as the previous salesperson was talking.
  • Short notes like "call again" do not provide enough information, which makes it harder to follow up effectively. After some time even the person who adds such short notes will forget the context of discussion with the lead.

4. Email, Home Phone, Birthday, Anniversary Date, and Lead Value

Each of these inputs gives 1 point to the lead's quality score. These details are important because:

  • They provide multiple ways to stay in touch with the lead.
  • For example:
    • An email address is useful as it rarely changes, even if the lead changes their phone number or travels abroad.
    • A home phone number is more stable than a mobile number, which might change frequently.
  • Dates like birthdays and anniversaries help build a personal connection, which makes dealership more memorable and increases the lead maturity rate.