Junk Leads

Junk Leads are leads that have been moved to the Junk stage. In the auto dealership industry, 59% is considered the highest benchmark for junk leads, depending on how leads are collected.

For example, some dealerships report higher junk leads from Facebook due to less targeted advertising, while others who create professional and engaging ads see fewer junk leads from the same platform. This benchmark represents the overall average of junk leads across the industry.

This card compares your dealership’s junk lead rate with this benchmark, helping you evaluate the effectiveness of your lead generation strategies.