Web Offers – Automated Intent-Based Offers for Your Auto Dealership Website

Web Offers (also referred to as Web Promos) in Dealersip allow you to create automated, behavior-driven offers that appear on your car dealership website based on visitor intent. Unlike traditional website promotions that display the same message to every visitor, Web Offers are intelligent and dynamic. They are triggered by real-time visitor activity tracking and intent scoring.

This feature is designed to convert anonymous website visitors into qualified leads by presenting the right offer at the right moment in the buying journey.

Overview

Web Offers are automated website offers that respond to visitor behavior. They can be configured to appear across the entire dealership website or only on specific Vehicle Detail Pages (VDP). An offer may apply to all vehicles or to selected vehicles only. You can also enable unique coupon generation to increase urgency and improve conversion rates.

A web offer can be include unique coupons for every visitor. Unique coupons allow dealership to track traffic that is coming from the website. For global offers same coupon is displayed to all visitors. Offers that are based on buying intent include unique coupon code for every high intent visitor on your website.

Web Offers integrate directly with the Dealersip CRM and visitor tracking system, ensuring that offer delivery is based on real engagement rather than random display.

How Web Offers Work

When a visitor arrives on your auto dealership website, Dealersip begins tracking behavioral signals such as page views, time spent on pages, scroll depth, number of sessions, vehicle interest, and contact interactions. Based on these signals, an AI-driven heat score and intent level are calculated.

Once a visitor reaches the configured intent level for an offer, Dealersip automatically checks for an eligible Web Offer. If a valid and active offer matches the visitor’s intent and vehicle context, it is displayed.

This ensures that offers are shown strategically rather than randomly, improving both user experience and lead quality.

Offer Types

Web Offers can be configured under two page scopes.

Global Offers appear across your entire dealership website, including the home page, vehicle search results, and Vehicle Detail Pages. These are ideal for dealership-wide campaigns, trust-based incentives, or general promotional messaging such as free RC verification, Free Service For The First Year, or Extended Warranty etc.

Vehicle Detail Page Only (V) offers appear exclusively on vehicle detail pages. These offers may apply to all vehicles if no specific vehicles are selected, or they may apply only to selected vehicles. Vehicle-specific offers are particularly effective for clearing aging inventory, promoting high-margin vehicles, or running limited-time discounts on targeted stock. VDP offers are displayed in two formats. As soon as buying intent reaches the offer trigger level, a banner is displayed in a popup window to seek attention. When website visitor closes that banner then a small non-intrusive and non-distractive banner is displayed right above the lead form.

Intent Trigger Levels

Dealersip calculates buying-intent-level for every visitor on your automotive dealership website. Each Web Offer is configured with a minimum buying intent level. The offer will only display once the visitor’s behavior meets or exceeds this level.

The available intent levels are:

1. Level 1 – Very Low Purchase Intent
2. Level 2 – Low Purchase Intent
3. Level 3 – Moderate Purchase Intent
4. Level 4 – Strong Purchase Intent
5. Level 5 – Extreme Intent (Purchase Ready)

For example, an offer without coupon may be set to trigger at Moderate Intent (Level 3), while an exclusive vehicle coupon may be configured to trigger only at Strong or Extreme Intent (Level 4 or 5). This prevents aggressive offers from appearing too early in the visitor journey.

Integrating Web Offers with Your Auto Dealership Website

By default web promos are auto integrated to your auto dealership website. Dealersip automatically chooses the best place to display offers. However you can contact your developer to customize it to any level.

1. Your developer can place promo banners anywhere in the website as you like. But we recommend to keep promo banners to place at the default place chosen by the Dealersip.
2. You can ask your developer to make the offer as fancy as you want. But we still recommend to keep the promo banner as simple as it can be. Too fancy banners with heavy animations feels intrusive and distracts the visitor mood. So, to main the trust of the website visitor in you, banners should be simple and non-intrusive.
3. If you don't know who your developer is, then you can always contact your account manager.

Offer Display Logic

Dealersip automatically manages how offers are displayed to prevent overlap or confusion. At any given time, a maximum of one All Pages offer and one Vehicle Detail Page offer can be displayed. If multiple VDP offers are eligible, vehicle-specific offers take priority over general VDP offers. All offers respect their configured active status and time window based on the dealership’s time zone. This logic ensures a clean and professional presentation on your dealership website.

Best Practices

For optimal results, use All Pages offers to reinforce trust and dealership-wide benefits. Use Vehicle Detail Page offers for high-intent visitors who are actively evaluating a specific vehicle. Avoid triggering aggressive discount messaging at low intent levels. Keep offer messaging concise, value-focused, and conversion-oriented. Monitor performance using Dealersip CRM analytics to refine your strategy.

SEO and Conversion Impact

When used correctly, Web Offers can significantly improve lead generation, vehicle inquiry conversion, test drive bookings, and overall customer engagement on your auto dealership website. Because offers are intent-driven, they enhance user experience rather than interrupt it.

Important Notes

Offers are displayed only when visitor intent meets the configured trigger level. A popup offer will not repeatedly appear during the same session once it has been shown. Inactive or expired offers are automatically excluded. All time validation is calculated using the dealership’s configured time zone.